SneakersBR x Nike Sportswear | “Spreading Sneaker Culture Throughout Brazil” Lovely Fashion

Aug 18

SneakersBR x Nike Sportswear | “Spreading Sneaker Culture Throughout Brazil”

SneakersBR and Nike Sportswear present the project “Spreading Sneaker Culture Throughout Brazil”, by launching a special collection of Dunk Low models to celebrate the three year partnership between the brand and the website. The project involves a series of videos in which personalities from nine capitals of the five regions of Brazil introduce their cities, showing part of the regional and cultural aspects of each. Each sneaker version represents one of the five geographical regions of Brazil. A special additional insole illustrated by Popó comes with each version, honoring the cities that he will visit on this first edition: green for North – with Belém and Manaus prints on the insole, yellow for Northeast – honoring Recife and Salvador, gray for Midwest as a tribute to Niemeyer’s designs in Brasília, white for the Southeast, showing Rio de Janeiro, São Paulo and their mix of the country’s regions, and finally, blue representing the South, with patterns inspired by Florianópolis and Porto Alegre. Starting on September 8th, the videos will be released weekly at SneakersBR, Nike Sportswear and major social networks websites. On the same day, a special event launching the project “Spreading Sneaker Culture throughout Brazil,” will be held at the Nike Sportswear’s store of Pinheiros, São Paulo.

SneakersBR – Espalhando Cultura Sneaker Pelo Brasil – Teaser from SneakersBR on Vimeo.

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