Swansea City will grace the Premier League stage next season sporting a brand new look after signing up leading kit manufacturer adidas on a long standing commercial partnership.
The announcement will spark memories of the last time the club played its football in the top flight under John Toshack back in 1981 when the Swans also wore an adidas kit.
adidas will become the clubs new Technical Partner and the official supplier of all playing and training kit.
The Swans new home kit will be launched on June 18 in the Liberty Stadium club shop and online.
A new away strip will also be unveiled within the coming weeks, while an exciting launch involving Swans supporters will also be revealed soon.
Both kits and trainingwear will feature adidas ClimaCool and ClimaLite technologies offering heat and moisture controlling materials, ventilation channels and 3D fabrics which improve air flow to the skin in the key heat zones.
Swansea Citys vice-chairman, Leigh Dineen, said: “We are delighted to team up with adidas at such an exciting time in the clubs history.
“adidas are renowned for the design and quality of their sportswear and, after the plaudits weve received this season for our style of football, we believe its the perfect match.
“Its ironic that the season we return to the top flight we are back with adidas for the first time since the club made their dramatic rise from the old Fourth Division to the top of the First.
“Up until now that has been our most successful period and Im sure our supporters will be absolutely delighted with the news that we have reunited with adidas.
“They are a global brand leader with a reputation for quality – and thats where we want to be as a club for many years to come.
To mark the new deal, the Liberty Stadium club shop will undergo a complete store makeover.
Steve Holland, Commercial Club Partnerships Manager at adidas, said: After a monumental week for the club, we are delighted to announce the partnership and welcome Swansea to the Premier League.
“We share a great history and look forward to some very exciting times for the club, the fans and adidas with some compelling off pitch marketing plans to be announced over the launch period and into the season.
Similar Posts:
- Bayern Munich and Adidas Extend Kit Deal
- Russian Premier League Round-up 2011/12 (Part 2)
- Sunderland 11/12 Umbro Away Football Shirt
- Leicester City Announce King Power Sponsor Deal
- Bayern Munich 10/11 Third Adidas Kit
